New health campaign

This week I read an article about a new campaign in Australia. The main idea behind this is to put warnings on individual cigarettes to help smokers quit. Studies have shown that strategies such as "minutes of life lost" has been roughly twice more effective than putting warnings on the package. I think that this campaign is a very good idea because a smoker can see an effect that said cigarette has on his life. Graphic images that are seen on the packages of cigarettes don't have the same impact on smokers when they see them all the time. However, when you see the minutes of your life being burned it must have some kind of effect on you.

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